Trio Beauty | Butterfly Brows

<sub>I directed the launch of Trio Beauty’s Butterfly Brows campaign, introducing the Butterfly Brow Trio, a transformative three-part kit designed to create a laminated brow look. This launch followed the brand’s recent rebrand, so this campaign leaned into the symbolism of metamorphosis to celebrate beauty in change. 🦋 

Services Provided: social media mangement, digital and print design, campaign art direction, packaging support, photoshoot direction, ugc content creation, product styling and content strategy.

Copy by Mara Fisher. Photography by Lanly Lee. Butterfly Illustrations by Labels Studio.</sub>

_{The founder wanted the launch creative and imagery to include florals, butterflies, and crystals. We chose citrine for its uplifting energy and built the creative around themes of transformation and self-expression.}