Trio Beauty | Butterfly Brows

I directed the launch of Trio Beauty’s Butterfly Brows campaign, introducing the Butterfly Brow Trio, a transformative three-part brow kit designed to create a laminated eyebrow look. This launch followed the brand’s recent rebrand, so this campaign leaned into themes of metamorphosis and celebrating the beauty in change. 🦋 



My role in this campaign : 

• Social Media Management 
  
• Digital + Print Design
  
• Photoshoot Art Direction + Product Styling
  
• Packaging Design
  
• UGC Content Creation

Photoshoot Art Direction and Product Styling

^{The brand founder Briana, wanted the launch creative and imagery to include florals, butterflies, and crystals. We chose citrine and rose quartz for thier uplifting and positive energy. We built the creative around themes of transformation and self-expression.}

^{The brand founder wanted to continue the use of the crystal color story inspiration (citrine/rose quartz) in the packaging design.  For the “Brow Lifting Wax,” we incorporated butterfly illustrations by Labels Studio, a nod to the product’s lifting effect and the campaign hashtag #butterflybrows.}