Dae Hair

<sub>Dae hair is a desert inspired haircare brand. I served as creative lead on the brand development and 2020 digital launch of Dae Hair. I was the in-house digital designer, copywriter and art director. We successfully created a unique and fresh beauty ecosystem fitting for “daedreamers” and desert lovers. 

Role: digital and print design, copywriting, art direction for website and freelance design collaborators, digital launch planning, brand story development, and social media content strategy.</sub>