Dae Hair — Amy Aguirre Design

Digital Designer + Marketing Creative

Dae Hair

Dae Hair was one of the first projects where I discovered my love for content, storytelling and building a brand from the ground up. As part of a tiny launch team, I helped shape Dae’s early story and identity, bringing it to life across social, web and email. The launch was a success, introducing Dae as a beauty oasis for daedreamers and desert lovers.

Social Media Launch Content + Feed Curation

Packaging Design Support

Web and Copywriting

UGC Photography

^{Website by JaneMade. Photo creative direction by Amber Fillerup Clark. Branding and logo by Cornina Nika.

Plant illustrations by Eve Nicholson-Smith.}