Dae Hair

(2019 - 2020)

Dae hair is a desert inspired haircare brand. I served as creative lead on the brand development and 2020 digital launch of Dae Hair. I was the in-house digital designer, copywriter and art director. We successfully created a unique and fresh beauty ecosystem fitting for “daedreamers” and desert lovers. 




Plant illustrations by Eve Nicholson-Smith. Website by JaneMade.  






Digital Design,
Art Direction &
Content Strategy


GLDN Jewelry
Trio Beauty
Curls & Co London
The Brow Trio
Beauty Garden
Dae Hair
BFB Hair
About Amy


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©2024 Amy Aguirre