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Dae Hair was one of the first projects where I discovered my love for content, storytelling and building a brand from the ground up. As part of a tiny launch team, I helped shape Dae’s early story and identity, bringing it to life across social, web and email. The launch was a success, introducing Dae as a beauty oasis for daedreamers and desert lovers.
Social Media Launch Content + Feed Curation
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Packaging Design Support
Web and Copywriting
UGC Photography
Website by JaneMade. Photo creative direction by Amber Fillerup Clark. Branding and logo by Cornina Nika.
Plant illustrations by Eve Nicholson-Smith.
