Dae Hair



Dae hair is a desert inspired haircare brand. I served as creative lead on the brand development and 2020 digital launch of Dae Hair. I was the in-house digital designer and art director. I wrote the brand story and designed material for digital and physical touchpoints. We successfully created a unique and fresh beauty ecosystem fitting for “daedreamers” and desert lovers. 

Work Overview:
Art Direction
Social Media Assets and Print Collateral Design
Brand Story and Product Copy
Launch Feed Design
Wireframe Design with JaneMade.
Packaging Design Assistance 
Deck and Product Fact Sheet Design

UGC Product Photography



Plant illustrations by Eve Nicholson-Smith