GLDN Jewelry | Poet’s Garden Summer Campaign

_{At GLDN , I collaborated with the team to launch our poetic, summer garden inspired collection: Poet’s Garden, Chapter Two. I provided design support and social art direction. I designed emails, social content, packaging inserts and ads for the digital launch.}

My role in this campaign :

• Email Design
  
• Social Media Content + Social Art Direction
  
• Paid Digital Ad Conepting + Design
  
• Print Design
  
  

_{Copy by Rikki Austin. Photography by Maggie Kaiserman and Jordan Payne. Art direction by Jordan Payne, Amy Aguirre. Social imagery by Emma Fermo.}

Email Designs

^{For email, I combined floral textures with clean product grids to make the collection feel seasonal and magical, while keeping it easy to shop and navigate. The emails also followed a similar style to the previous Poet’s Garden launch of Chapter One: Song of Seasons.} 

Social Content

^{For social, we wanted to create a dreamy and romantic mood. Leading up to the launch, we teased with moodboards and blurred imagery. Once the collection was live, I designed content that highlighted the gemstone colors and floral inspired elements, while also adding playful touches like playlists and interactive carousels to keep things engaging and fun.}

Bookmark Design

^{I pitched, concepted and designed a bookmark to include in collection orders. This helped create a magical unboxing experience. Since this launch was the second chapter of the Poet’s Garden collection, a dreamy bookmark felt like the perfect, unique touch for this collection.}

Paid Media + Misc. Animations