_{I directed the launch of Trio Beauty’s Butterfly Brows campaign, introducing the Butterfly Brow Trio, a transformative three-part brow kit designed to create a laminated eyebrow look. This launch followed the brand’s recent rebrand, so this campaign leaned into themes of metamorphosis and celebrating the beauty in change. 🦋} 

Photoshoot Art Direction

Photography by Lanly Le.

Print + Ad Design

Packaging Design

^{The brand founder wanted to continue the use of the crystal color story inspiration (citrine/rose quartz) in the packaging design.  For the “Brow Lifting Wax,” we incorporated butterfly illustrations by Labels Studio, a nod to the product’s lifting effect and the campaign hashtag #butterflybrows.}